H&M celebrates its collaboration with Maison Martin Margiela in New York

Like every year at this time, the world's giant of ready-to-wear H&M creates an event during a party in New York, for the release of its collection created by a big designer. And for 2012, it's Maison Martin Margiela's turn to create the buzz and to move the crowds on October 23rd, including many celebrities attending the launch held in a disused building with a selection of artistic installations on each floor to present the clothes.


Royalty free music/ Bandit & Kikit -2012

Interview
Helena Christensen: The funny thing is, you don't know much about the designer, but you can really feel his personality coming through the clothes. I feel like I know him because of his clothes, and I can be very feminine in my dress style but I can also be very masculine, and I think he combines it in a very chic and different way.

Mena Suvari: He really educates people and becomes familiar with a lot of these amazing designers, and I think it's really wonderful that these designers are willing to do these collaborations with H & M. I've always been really interested in the high low with fashion, and I think it's really great to give anyone the opportunity to share in these styles, in these fashions.

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